Hello gamers,
Today, we live in a world with entertainment which can only be viewed by at least watching some advertisements. For example, when you go out to see a movie, what do they show for 10 minutes before the movie? Another example would be TV. We all know how many ads on TV there are. So, my next question is, what about video games?
If you look at Nintendo or Microsoft, they ask if you would like news letters or themes based upon their new games or (for Microsoft) if you want a theme that is based upon an upcoming movie. Now, I can't really say the same thing about the PS3 (since I don't own one), but I found a news story saying they will be heading in the same direction as their other two opponents with the subject of advertising.
According to Sony.com (you can also see the home page on my links from my blog),
"Sony Computer Entertainment America (SCEA) and Sony Computer Entertainment Europe (SCEE) today announced the introduction of dynamic in-game advertising on PLAYSTATION®3 (PS3). Marketers interested in placing advertisements in games for PS3 or publishers with available in-game space for advertisements are able to engage through advertisement distribution partners, with IGA Worldwide selected as PS3’s first partner."
Now, I fail to understand what they mean by "in-game advertising". Do they mean that while playing a game, advertisements will be shown or maybe during a loading screen. Will it be like Nintendo where you can choose to not receive game advertisements? Will it just be game advertisements or will it be like Microsoft who advertises Mountain Dew or Doritos? I think putting non video game ads into a game would be bad. The best way to advertise would be to let the player choose if he/she wants to see the ads or not and not to be bombarded with ads like on TV. Never the less, it seems that advertising on video games or video game systems is inevitable.
Well, that's all for now,
HANG TIGHT GAMERS!!
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3 Awesome Comments:
"In-game" advertising is notoriously difficult, and I know this because I work in marketing.
It's difficult for a company to get the ball rolling so early. For instance, let's say you have a game where a potion heals 5 HP, but instead of a potion it's some kind of branded bottled water. That could be a good idea for the company that makes the water, but it means they have to know the game developers before the game even begins being coded!
But this is different from what is actually being done, which I like to call "on-game advertising" which slaps logos onto loading screens or in the manual. That's much easier than "in-game".
At the very least, if it's in a video game, it needs to be a creative way to place a brand or a product, otherwise it just doesn't work at all. And that's one advantage that games have over other kinds of media.
Hi Oddball :)
Well I have to admit, I really don't play videogames very much, but I know all about advertisements. They're everywhere! It's kind of annoying that they're invading every aspect of our media now: games included.
Blessings, Oddball!
Thank you both for your comments.
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